Hospitality forms a key part of the stadium's long-term sustainability strategy. Corporate boxes, lounges and supporter bars generate valuable revenue streams while creating a more diverse and engaging visitor experience. Designed with direct views across the pitch, these spaces maintain a strong connection to the action and atmosphere of the stadium, allowing supporters and sponsors to remain immersed in the experience of the game. Flexible layouts also enable the facilities to support events, meetings and club operations throughout the week, extending the use of the venue far beyond football.
Materiality plays a significant role in shaping the character of the development. Rejecting the typical corporate aesthetic often associated with modern sports venues, the interiors draw inspiration from the industrial language of the stadium itself. External cladding materials continue into hospitality areas alongside exposed structure, metalwork and robust finishes, creating a cohesive architectural identity throughout. This honest and durable palette delivers distinctive, low-maintenance interiors while reinforcing a sense of authenticity that resonates with supporters. The redevelopment and intensification of the existing site also represents a sustainable approach to growth, maximising existing infrastructure and creating adaptable facilities capable of evolving alongside the club's future ambitions
